Emmys up a tick in demos

The Primetime Emmy Awards telecast on Fox proved no ratings match for Michael Vick's return to Atlanta on NBC's "Sunday Night Football," but the kudocast did eke out slight ratings gains in key young-adult demo categories.According to preliminary national estimates from Nielsen that incorporate viewing for the early West Coast airings, the 63rd Primetime Emmy Awards on Fox averaged a 4.2 rating in adults 18-49 and 12.4 million viewers overall from 8 to 11. Though down about 1 million total viewers from last year's late-August telecast on NBC -- for one of the show's lowest overall averages on record -- the Emmys were up a tick vs. last year in both 18-49 and 18-34; in the latter category, it was the best in four years.At NBC last night, the Atlanta Falcons' 35-31 victory over the Philadelphia Eagles, in Vick's first game as a starter against his former team, averaged a big 9.2/22 in 18-49 and 21.5 million viewers overall on NBC's stations from 8:30 to 11; these numbers are expected to rise in the nationals. In Nielsen's metered-market overnights, the game averaged a 15.7 household rating/25 share , up 3% over last year's Week 2 game between the NY Giants and Indianapolis Colts (15.2/24). The participating cities drew similarly huge numbers, with Atlanta garnering a 33.6/50 and Philadelphia a 33.5/49. CBS had good circulation to start the night with an NFL overrun, but the aud quickly dispersed to either football or the Emmys. ''60 Minutes,'' airing from about 7:30 to 8:30 p.m. in much of the country, averaged roughly a 2.6/7 in 18-49 and 11.4 million viewers overall. It was followed by two repeats of ''The Good Wife'' and then ''CSI: Miami.'' ABC aired repeats of ''America's Funniest Home Videos'' (1.2/3 in 18-49, 5.4 million viewers overall), ''Extreme Makeover: Home Edition'' (1.3/3 in 18-49, 4.7 million viewers overall) and ''20/20: The Sixth Sense'' (1.4/3 in 18-49, 5.1 million viewers overall).Preliminary 18-49 averages for the night: NBC, 7.4/19; Fox, 3.6/9; CBS, 2.1/5; ABC, 1.3/3.In total viewers: NBC, 17.8 million; Fox, 10.4 million; CBS, 8.7 million; ABC, 5.1 million. Contact Rick Kissell at rick.kissell@variety.com

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